Sunday, November 4, 2012

You’ve Got Twitter, LinkedIn and Facebook. Now What?

Dear Mr. or Ms. Business-to-Business Company:
Congrats!  You’ve got your Twitter account, your LinkedIn profile and your Facebook company page up and running.
You are regularly blogging (right?) and sharing all that great original content via regular Tweets, posts and updates.  You’ve set up goals for your social media program (like increased web traffic or improved SEO results) and everything is humming along nicely.

For the sake of argument, we will assume the scenario described above.  We will also assume that you’ve set some specific goals you hope to achieve through active social media marketing.  Now it’s time to measure success!

To help get you started on the path of measuring for social media marketing success, offered here are three useful links for a “return on social” culled from all the resources available out there.

Insight from Forbes
This recent interview is a good place to start. This Forbes interview features authors of a new report on measuring social media. While the book and interview is targeted to nonprofits, this post shares useful insight for the business-to-business sector as well.  Definitely worth the read, the in-depth Q&A looks at the “secrets” to measuring a return on social media engagement.

“One Stop Shopping”
Check out this handy list of resources and blog posts from those smarty-pants at Social Media Examiner.  This information serves as “one stop shopping” for the latest in tools and techniques. You’ll see all the latest insights and background related to the importance of measuring a “return on social” from these trustworthy and knowledgeable folks

3 Can’t-Miss Tools
Now that you’ve done some background reading, your next step is to roll up your sleeves and get started.  This post from B2B Inbound Online (guest authored by yours truly) shares three basic tools for measuring social media success.

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