tag:blogger.com,1999:blog-25714274557090648172024-02-06T18:07:19.867-08:00B-to-B BlogThoughts on business-to-business marketing communications, social media, website usability, public relations, project management, team building
http://www.rogiercommunications.comJulie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.comBlogger84125tag:blogger.com,1999:blog-2571427455709064817.post-38836785937484906682013-01-15T18:14:00.000-08:002013-03-07T18:18:40.173-08:00The B-to-B Blog Has Moved!
Click on this image and Wham-Oh, you will go to the new home of the B-to-B Blog
It's 2013 and heck, after three years blogging here on Blogger, we decided to move the B-to-B Blog!
Blogger, please oh please don't take this personally. We think you're TOPS!
We'll leave our ramblings to date over here on Blogger.
In the meantime, come see what's happening over at:
http://Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-72566046448838067342012-12-05T07:35:00.000-08:002012-12-05T07:35:00.381-08:003 Questions about Integrated Marketing Communications with Peggy Fenwick
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-62225466447559897862012-11-17T08:42:00.000-08:002012-11-17T09:03:17.584-08:00Are You a Marketing Pooh or a Marketing Eeyore? <!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-81658080501606929492012-11-13T05:29:00.001-08:002012-11-13T06:02:53.481-08:00A Marketing Checklist Goes Up North<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-50681062186928055792012-11-04T16:13:00.005-08:002012-11-04T16:53:54.146-08:00You’ve Got Twitter, LinkedIn and Facebook. Now What?<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-10899232411628791882012-10-15T17:53:00.000-07:002012-10-15T17:55:00.789-07:00Is LinkedIn Worth It?
A colleague recently asked me "Is it worth it to get involved with LInkedIn?" and anyone who follows this blog or knows me would understand that it is quite dangerous to ask me my opinion. Especially about a business-to-business social media platform.
After a lengthy conversation and email, the question offered up a great opportunity to share some of the insights the B-to-B Blog has provided Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-32189233727495298082012-10-08T13:15:00.001-07:002012-10-08T13:37:13.234-07:00Have You Checked Your Social Network Profiles Lately? 7 Tips for Those Enhanced Profile Pages<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-21065242973359163442012-10-03T12:46:00.000-07:002012-10-03T13:11:13.378-07:00Me & My Tiny Habits: How I Dedicated One Week to Practice Forming New Routines <!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com1tag:blogger.com,1999:blog-2571427455709064817.post-7769715972683333912012-09-22T16:51:00.000-07:002012-09-23T08:27:56.562-07:007 Random Rules to Live By<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com2tag:blogger.com,1999:blog-2571427455709064817.post-72367733238761176132012-09-20T14:20:00.001-07:002012-09-21T03:57:54.723-07:005 Things to Love About LinkedIn<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-88268827411630100072012-09-11T13:40:00.002-07:002012-09-12T14:00:09.367-07:005 Things You Should Never Do on Twitter<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-30699981228521123792012-09-09T20:08:00.002-07:002012-09-10T05:31:48.983-07:00Like Dr. Seuss Says: The Shorter, The Better<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-34086766487764990732012-08-09T13:14:00.000-07:002012-08-10T03:55:30.508-07:00Expert in Marketing, or Expert in Buying?
When’s the last time you took a good, hard look at your
buyers?
As a business-to-business marketing consultant, it’s a
constant battle to keep the focus of marketing projects and programs on the
company’s buyer, not what the marketer (ME!) thinks the buyer wants!
This is a topic that gets a lot of play in this blog and
other places. These concepts were
discussed at a Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-68980749019203918812012-08-07T10:35:00.000-07:002012-08-07T11:09:53.021-07:00Heading Up North with Steve Wozniak
One of the best parts of
summer is spending time at our Lake Huron cabin, in the Northeastern part of
Michigan.
We Michiganders refer to
this as “Going Up North” and most weekends you’ll find me, the banjo, Ethel the dog, and any other family members who can spare the time heading North on I-75
to our little slice of heaven.
Most of those road trips are
spent listening to an audio book,Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-6537425631365621292012-07-18T05:44:00.001-07:002012-07-18T05:44:39.249-07:00Targeted Messaging: An Important Reminder Thanks to LinkedIn Answers<!--[if gte mso 9]>
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Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-63673335402897029292012-07-05T07:54:00.001-07:002012-07-05T08:06:35.714-07:00Beware Shovel Ware
It’s been a privilege to participate
in several excellent “Writing for the Web” training programs as part of
NielsenNorman Group’s Usability Week.
It was there that I first heard about the term “Shovel Ware” as applied
to marketing communications content.
The term "Shovel Ware" is borrowed from software development geeks and explained well here.
In terms of marketing
Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-61862792685067694512012-06-27T15:54:00.000-07:002012-06-27T19:30:00.545-07:00As in Your Career, as in Your Marketing Programs: Consistency is Key
Often in business to business marketing one will hear a discussion about a “Big Idea’ for a marketing program, and you would
know (as a regular reader of this blog) that of course I would offer up an
opinion.
Big ideas are great! They are fast, fun, engaging, and potentially deliver a big return on marketing investment.
While it is great to have a “Big Idea” that
cuts above theJulie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-85846248201134297812012-06-13T08:12:00.000-07:002012-06-13T11:33:13.259-07:00A Fast Look at the Awesome Power of Google Analytics
There’s a lot to know about
Google Analytics, a powerful website analytics package available for free from
the Google team.
I’m a big proponent of
teaming with SEO and Web experts when it comes to managing a business to
business website and setting up Google Analytics tracking. They know the ins and outs of this powerful, ever changing web analytics technology tool.
Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-88471243525759585342012-06-06T15:13:00.002-07:002012-06-07T03:39:10.036-07:00The Best Strategy is the One You Don't Understand.
My 16 year old son shared this humorous video with me, because he knows what I do in my work life.
Years ago when our boys asked me what I did for my job, I told them "Mom slings baloney for a living" which isn't really true, but sometimes the content one develops for high tech clients (press releases, brochures, ads, web copy, direct mail) sounds Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-52353820216284082472012-06-05T13:28:00.001-07:002012-06-05T13:46:40.125-07:00Enter (Again) the Case Study
After a few decades in the marketing communications
racket, a person can learn a thing or two.
What’s amazing about the experience is no matter
the sector – whether technology, professional services, financial services, manufacturing, or nonprofits – the issues many b-to-b marketing programs face are the same.
One commonality is the
challenge of developing sales and marketing Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-53688585939205291192012-05-16T07:57:00.001-07:002012-05-16T08:05:45.622-07:00A Great Twitter App Bites the Dust, But Another Emerges
Oh dear,
it’s a sad day. I just discovered
(albeit a little late) that Formulists has gone bye bye.
“Formulists”
was a powerful tool to create and engage with relevant, related and influential
Twitter followers.
Formulists
was a startup brainchild from some smart folks who developed an application to
organize Twitter into smart, auto-updating Twitter lists; filter based on
Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-56639713708070300252012-04-30T17:42:00.001-07:002012-04-30T17:44:12.158-07:00Twitter: What’s the First Step?
I had the pleasure of
reconnecting with a former client recently. The client is embarking upon a new professional project and
had some questions about Twitter.
Twitter, we noted over
coffee, can play an extremely valuable tool. Why? Because there are already folks engaging and connecting on
Twitter related to the very same topic this professional is pursuing.
Once Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-23626061192602892392012-04-22T12:59:00.002-07:002012-04-30T14:58:51.510-07:00There Will Be Birds
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Ethel didn't chase after birds today.
You know Ethel - a beloved shelter lab mix who offers lessons in how to behave in business and life.
Ethel’s been plagued by birds since the warm Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com0tag:blogger.com,1999:blog-2571427455709064817.post-59361291533331733342012-04-15T10:30:00.000-07:002012-04-15T10:30:28.870-07:00Are You Ready for the Three-Sentence-Email-Challenge?A recently received email from a new client included this intriguing signature line:
Q: Why is this email three sentences or less? A: http://three.sentenc.es
The link leads to a short web page that extols the virtues of a three-sentence email.
Here’s what's displayed on the web page:
The Problem E-mail takes too long to respond to, resulting in continuous inbox overflow for those who Julie Rogierhttp://www.blogger.com/profile/03964086718479641405noreply@blogger.com1