Is LinkedIn Worth It?

A colleague recently asked me "Is it worth it to get involved with LInkedIn?" and anyone who follows this blog or knows me would understand that it is quite dangerous to ask me my opinion. Especially about a business-to-business social media platform.

After a lengthy conversation and email, the question offered up a great opportunity to share some of the insights the B-to-B Blog has provided over the years about LinkedIn.

Here is an excerpt of the email response sent to that colleague just today. Hope this is useful to you, and happy Connecting!

• Getting Started:  This blog post shares some basic tips to get started on LinkedIn.
• What's All the Fuss About?  This post offers up some features of LinkedIn that are truly worth loving.
• A LinkedIn Reality Check:  The post suggest pointers folks can employ when assessing their use of LinkedIn.
• LinkedIn Labs: For those power LinkedIn users, this post offers a valuable insight into the cool world of LInkedIn Labs. 
• Keeping Pace with LinkedIn Features: Finally, the most recent post tries to make sense of new features the social media platform offers. 

Intrigued? Horrified?  Come visit me over at LinkedIn to see what all the fuss is about!