In the spirit of “slash and burn,” here are my suggestions for the top 3 offending blah blah terms of 2010.
- Transformative – This isn’t a word. Using the word in a proposal or marketing blurb does not make it so. Exactly what does "transformative" mean anyway? This is a major blah-blah word. Best avoided
- Deep Dive – I hate hearing this term in a meeting when it means, “to explore an issue or subject in-depth. "We should meet to do a deep dive on this issue." What’s the converse – a “shallow dive”?
- Going Forward – This is “filler” and of no value. It means “looking to the future” and can be deleted anytime you see or hear it, as in the following sentence: "Going forward, we anticipate earnings improving in core industries, with even better results in the expanding diversified markets." Simply remove “Going forward…” and the meaning of the sentence is not impacted.