I had the pleasure of
reconnecting with a former client recently. The client is embarking upon a new professional project and
had some questions about Twitter.
Twitter, we noted over
coffee, can play an extremely valuable tool. Why? Because there are already folks engaging and connecting on
Twitter related to the very same topic this professional is pursuing.
Once those folks are
discovered on Twitter, the social media platform will be of tremendous value to
build interest, engagement and ultimately business development success for this
former client.
This individual already has
a Twitter account, but isn’t active or strategic related to this new project.
By tapping into relevant
conversation and engagement, Twitter is sure to be an effective way to drive
interest in this new business program.
The First Step is the Most Important
Let’s say the business
program had something to do with team building... (it doesn’t, this is just an example to protect the
innocent.)
The first (and most
critical) step is to do reconnaissance work and connect with relevant folks who
are Tweeting about relevant topics related to team building.
How?
The best tool to do this is
TweetLevel. Using the free
application, it only takes a moment (well, 30 seconds) to identify relevant people by context and subject.
- Type the phrase “team building” into TweetLevel.
- Hit enter
- In 30 seconds TweetLevel will report:
- Top Tweeters by Share of Voice – so now you can follow these folks and see what they are saying, what content they are sharing.
- Most Frequent Words Used - when folks Tweet about “team building” – so now when Tweeting you can use these keyword hashtags for maximum impact.
- Top Shared Web Links - related to “team building” – for any web research that can help in marketing.
- Top 100 Tweeters by Relevance over Last 100 Days - for the topic “team building” – so now you can follow these folks and start engaging, retweeting, conversing, sharing
Why?
Why bother to follow
people already talking about team building, you ask?
Without this first
search, any effort expended on Twitter is meaningless as without context there
is no relevant engagement.
Try it! Search on any topic: from massage therapy or personal finances to dog training or personal coaching…You
have my word - this is by far the most effective first step to embark upon a
strategic and relevant Twitter program.
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