A recently received email from a new client included this intriguing signature line:
Q: Why is this email three sentences or less? A: http://three.sentenc.es
The link leads to a short web page that extols the virtues of a three-sentence email.
Here’s what's displayed on the web page:
The Problem E-mail takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it.
The Solution Treat all email responses like SMS text messages, using a set number of letters per response. Since it’s too hard to count letters, we count sentences instead.three.sentenc.es is a personal policy that all email responses regardless of recipient or subject will be three sentences or less. It’s that simple.
Taking the Challenge
In the spirit of personal improvement, I’m taking the “three sentence email challenge” in the upcoming week. Starting Monday, my goal is to issue only three sentence press releases.
Join me, why don't you?
Heck, past BtoB blog posts make the case for brevity in business writing and spotlights the intriguing idea of a “one sentence” press release.
Are a week's worth of three-sentence emails possible? Let's see!