Tuesday, September 11, 2012

5 Things You Should Never Do on Twitter

I know, I know.  This post has such a negative slant!  Next time I’ll frame this all more positively.

But after a few years in the Twittersphere on behalf of various business-to-business clients, and a few blog posts here and there about Twitter, compiled below are five tips to help companies make the most of their Twitter programs.

1) Don’t wing it when developing your Twitter bio.  The first task faced when developing a Twitter profile is to create a Twitter bio.  Be sure to include concise text that portrays an accurate picture of who you are, and use keywords that relate to your business or profile. By all means, include a URL to your website in your bio. More great tips here

2) Don’t be fake! Don’t be tempted to buy fake twitter followers.  What’s the point?  Yes, having over 5000 followers might make your Twitter presence look impressive, but if the goal is relevant, social engagement, the chance to interact with your fake Twitter followers is Zippo.   Read this if you need more proof

3) Don’t let a Tweet go out without a relevant hashtag. More details about hashtags can be found here. Take time to explore relevant hashtags that relate to your area or interests. Take time to explore tools such as “What the Hashtag”.  Are you Tweeting about science, or dog training, or retirement planning ?  Believe it or not, there are relevant hashtags that will link you to a larger conversation in each area.

4) Don’t sound like a robot. You Tweets should be human, timely.  Social media assumes you are “social” … don’t treat Twitter as another place to distribute press releases or generate leads.  Connect, engage with folks where it makes sense.

5) Don’t set it and forget it.   A previous post suggests that Twitter is a powerful branding tool.  As that post notes: “what does it say about a “brand” when the Twitter feed hasn’t been updated in over 12 months?  It doesn’t say anything good that is for sure.   If you start a social media marketing program, by all means maintain it in a timely fashion.  It is a detriment to the brand a Twitter account goes through a ‘set it and forget it” process, and the last post was over a year ago.

A Promise
Next time I’ll be more positive and share “to dos” …in the meantime, please share any Twitter “don'ts” you might suggest…  

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